1. Brand Strategy
Title | Brand Strategy |
---|---|
Author info | John M. Murphy |
Author | Murphy John M. |
Issue data | London : Director Books/Simon & Schuster , 1990. - 186 s. |
ISBN | 1-87055-530-9 |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | firmy * značky * značky výrobkov * stratégia podniková * marketing * imidž |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 910665 |