1. Principles of Marketing - Study Text
Title | Principles of Marketing - Study Text [elektronický zdroj] | ||||||||
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Author info | Milan Oreský | ||||||||
Author | Oreský Milan EUBOBFKMA - Katedra marketingu OBF | ||||||||
Corporation | Ekonomická univerzita v Bratislave | ||||||||
Issue data | Bratislava : [University of Economics of Bratislava] , 2016. - 318 s. [21,59 AH] | ||||||||
Issue | 1st Edition | ||||||||
Document kind | textbooks | ||||||||
Language | English | ||||||||
Country of Edition | Slovak Republic | ||||||||
systematics | 339.138 - Marketing | ||||||||
Keywords | marketing * pojmy * zákazníci * zodpovednosť podniku spoločenská * etika * správanie spotrebiteľa * trhy | ||||||||
Public work category | Several publications and documents, which are not in any previous category | ||||||||
Database | PUBLIKAČNÁ ČINNOSŤ | ||||||||
No. of Archival Copy | E16 01733-001, online | ||||||||
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