1. Influencer Relations
Title | Influencer Relations : Marketing und PR mit digitalen Meinungsführern |
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Author info | Annika Schach, Timo Lommatzsch (Hrsg.) |
Another authors | Schach Annika (Editor) |
Lommatzsch Timo (Editor) | |
Issue data | Wiesbaden : Springer Gabler , 2018. - 313 s. |
ISBN | 978-3-658-21187-5 , 978-3-658-21188-2 (eBook) |
Document kind | miscellanea |
Language | German |
Country of Edition | Germany |
systematics | 339.138 - Marketing |
Keywords | marketing * médiá sociálne * digitalizácia * komunikácia * diskusia * mienka verejná * produkty * blogy * propagácia * štúdie prípadové |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 913204 |