1. Einstieg in das Influencer Marketing
| Title | Einstieg in das Influencer Marketing : Grundlagen, Strategien und Erfolgsfaktoren |
|---|---|
| Author info | Marco Nirschl, Laurina Steinberg |
| Author | Nirschl Marco |
| Co-authors | Steinberg Laurina |
| Issue data | Wiesbaden : Springer Gabler , 2018. - 51 s. |
| Edition | Essentials |
| ISBN | 978-3-658-19744-5 , 978-3-658-19745-2 (eBook) |
| ISSN | 2197-6708 , 2197-6716 (electronic) |
| Document kind | monographs |
| Language | German |
| Country of Edition | Germany |
| systematics | 339.138 - Marketing |
| Keywords | marketing * influencer marketing * podnik * marketing mix * kampane reklamné * stratégia marketingová * spotrebitelia * rozhodovanie * informácie |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| Call number | 913198 |