1. Moderní retail marketing
Title | Moderní retail marketing |
---|---|
Author info | Eva Jaderná, Hana Volfová |
Author | Jaderná Eva |
Co-authors | Volfová Hana |
Issue data | Praha : Grada Publishing , 2021. - 234 s. |
Issue | 1. vydání |
ISBN | 978-80-271-1384-2 |
Document kind | monographs |
Language | Czech |
Country of Edition | Czech Republic |
systematics | 339.138 - Marketing |
Keywords | marketing * retailing * maloobchod * spotrebitelia * produkty * značky * stratégia cenová * distribúcia * komunikácia marketingová * etika * zodpovednosť spoločenská * marketing environmentálny |
Database | BOOKS |
Copy count | 3, currently available 0, at library only 2 |
Call number | 919336, 919362, 919363 |