1. How Not to Plan
| Title | How Not to Plan : 66 Ways to Screw it Up |
|---|---|
| Author info | by Les Binet & Sarah Carter |
| Author | Binet Les |
| Co-authors | Carter Sarah |
| Issue data | Kibworth Beauchamp : [Matador] , 2018. - 337 s. |
| ISBN | 978-1-78901-450-1 |
| Document kind | handbooks |
| Language | English |
| Country of Edition | Great Britain |
| systematics | 339.138 - Marketing |
| Keywords | plánovanie * marketing * stratégia marketingová * marketing mix * budovanie značky * komunikácia marketingová * výskum marketingový |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| Call number | 924659 |