1. How Not to Plan
Title | How Not to Plan : 66 Ways to Screw it Up |
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Author info | by Les Binet & Sarah Carter |
Author | Binet Les |
Co-authors | Carter Sarah |
Issue data | Kibworth Beauchamp : [Matador] , 2018. - 337 s. |
ISBN | 978-1-78901-450-1 |
Document kind | handbooks |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | plánovanie * marketing * stratégia marketingová * marketing mix * budovanie značky * komunikácia marketingová * výskum marketingový |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 924659 |