1. Handbuch Direct Marketing
| Title | Handbuch Direct Marketing |
|---|---|
| Author info | Edit. Heinz Dallmer |
| Another authors | Dallmer Heinz (Editor) |
| Issue data | Wiesbaden : Gabler , 1991. - 869 s. |
| Issue | 6. völlig überarb. Aufl. |
| ISBN | 3-409-36700-4 |
| Document kind | príručky praktické |
| Language | German |
| Country of Edition | Germany |
| systematics | 339.138 - Marketing |
| Keywords | marketing * stratégia hospodárska * stratégia podniková * systémy informačné podnikové * AIS |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 669821 |