1. Promotional Strategy
Title | Promotional Strategy : Managing the Marketing Communications Process |
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Author info | James F. Engel, Martin R. Warshaw, Thomas C. Kinnear |
Author | Engel James F. |
Co-authors | Warshaw Martin R. |
Kinnear Thomas C. | |
Issue data | Homewood : Irwin , 1987. - 621 s. |
Issue | 6. ed. |
ISBN | 0-256-03643-8 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 659 - Propagácia. Reklama. Informácie o výrobkoch a výrobnej činnosti. Public relations |
Keywords | marketing * predaj * stratégia podniková * komunikácia * rozhodovanie * organizácia práce * reklama * pracovníci * náklady * spotrebitelia * spracovanie dát |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 714124 |