1. Basic marketing
| Title | Basic marketing : a managerial approach |
|---|---|
| Author info | Jerome E. MacCarthy, William D. Perreault |
| Author | McCarthy Jerome E. |
| Co-authors | Perreault William D. |
| Issue data | Homewood : Irwin , 1987. - 749 s. |
| Issue | 9. ed. |
| ISBN | 0-256-03649-7 |
| Document kind | monographs |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | marketing * manažment * riadenie podnikové * podnik * trh * rozhodovanie podnikové * plánovanie výroby * obchod * tvorba cien * plánovanie podnikové * trh medzinárodný * spotrebitelia |
| Database | BOOKS |
| Copy count | 2, currently available 2, at library only 0 |
| Call number | 671899, 671900 |