1. Fundamentals of Marketing
Title | Fundamentals of Marketing |
---|---|
Author info | William J. Stanton |
Author | Stanton William J. |
Issue data | New York : MacGraw-Hill Book Co. , 1984. - 697 s. |
Issue | 7. ed. |
ISBN | 0-07-060907-1 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * manažment * trh * spotrebitelia * správanie * riadenie výroby * tvorba cien * obchod * plánovanie * služby * trh medzinárodný |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 677223 |