1. Contemporary marketing
Title | Contemporary marketing |
---|---|
Author info | Louis E. Boone, David L. Kurtz |
Author | Boone Louis E. |
Co-authors | Kurtz David L. |
Issue data | New York : Dryden Press , 1980. - 700 s. + príl. |
Issue | 6. ed. |
ISBN | 0-03-022814-X |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * plánovanie * informácie * spotrebitelia * správanie * riadenie strategické * výroba * tvorba cien * rozdeľovanie * reklama * služby |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 677228 |