1. Marketing
Title | Marketing : Contemporary Concepts and Practices |
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Author info | William F. Schoell, Joseph P. Guiltinan, Betty MacLemore Pritchett |
Author | Schoell William F. |
Co-authors | Guiltinan Joseph P. |
MacLemore Pritchett Betty | |
Issue data | Boston : Allyn and Bacon , 1992. - 781 s. |
Issue | 5. ed. |
ISBN | 0-205-13151-4 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * teória a prax * koncepcie * manažment * trh * výrobky * rozdeľovanie * obchod * reklama * ceny |
Database | BOOKS |
Copy count | 2, currently available 2, at library only 0 |
Call number | 677229, 737486 |