1. Promotional management
Title | Promotional management : Issues and Perspectives |
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Author info | Norman A.P. Govoni, Robert J. Eng, Galper Morton |
Author | Govoni Norman A.P. |
Co-authors | Eng Robert J. |
Morton Galper | |
Issue data | New Jersey : Prentice Hall , 1988. - 305 s. |
Issue | 1. ed. |
ISBN | 0-13-731035-8 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | manažment * predaj * reklama * marketing * komunikácia * spotrebitelia * správanie * práca s verejnosťou * propagácia * koncepcie * psychológia predaja |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 677233 |