1. A Preface to Marketing Management
Title | A Preface to Marketing Management |
---|---|
Author info | Paul J. Peter, James H. Donnelly |
Author | Peter Paul J. |
Co-authors | Donnelly James H. |
Issue data | Plano : Business Publ. , 1985. - 295 s. |
Issue | 3. ed. |
ISBN | 0-256-03273-4 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * manažment * plánovanie strategické * DSS * spotrebitelia * správanie * analýza trhu * plánovanie výroby * reklama * predaj * distribúcia * tvorba cien * služby * trh medzinárodný |
Database | BOOKS |
Copy count | 2, currently available 2, at library only 0 |
Call number | 677261, 715660 |