1. Cases in consumer behavior
Title | Cases in consumer behavior |
---|---|
Author info | Stewart F. Debruicker, Scott Ward |
Author | Debruicker Stewart F. |
Co-authors | Ward Scott |
Issue data | Englewood Cliffs : Prentice-Hall , 1980. - 215 s. |
Issue | 2. ed. |
ISBN | 0-13-118356-7 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 366 - Spotrebiteľ a jeho problémy |
Keywords | štúdie prípadové * spotrebitelia * správanie * nákup * zákazníci * podnik * marketing * motivácia * USA * Kanada |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 677249 |