1. Marketing Strategy
Title | Marketing Strategy : A Customer-Driven Approach |
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Author info | Steven P. Schnaars |
Author | Schnaars Steven P. |
Issue data | New York : The Free Press , 1991. - 319 s. |
Issue | 1. ed. |
ISBN | 0-02-927953-4 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * spotrebitelia * trh * plánovanie strategické * konkurencieschopnosť * výrobky * analýza trhu * PIMS * kvalita výrobkov * správanie |
Database | BOOKS |
Copy count | 2, currently available 2, at library only 0 |
Call number | 677251, 737548 |