1. Marketing Strategy
| Title | Marketing Strategy : A Customer-Driven Approach |
|---|---|
| Author info | Steven P. Schnaars |
| Author | Schnaars Steven P. |
| Issue data | New York : The Free Press , 1991. - 319 s. |
| Issue | 1. ed. |
| ISBN | 0-02-927953-4 |
| Document kind | monographs |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | marketing * spotrebitelia * trh * plánovanie strategické * konkurencieschopnosť * výrobky * analýza trhu * PIMS * kvalita výrobkov * správanie |
| Database | BOOKS |
| Copy count | 2, currently available 2, at library only 0 |
| Call number | 677251, 737548 |