1. Marketing Cases
| Title | Marketing Cases |
|---|---|
| Author info | Mary C. Gilly, William M. Pride, O.C. Ferrell |
| Author | Gilly Mary C. |
| Co-authors | Pride William M. |
| Ferrell O. C. | |
| Issue data | Boston : Houghton Mifflin Co. , 1989. - 417 s. |
| Issue | 4. ed. |
| ISBN | 0-395-49594-6 |
| Document kind | monographs |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | marketing * štúdie prípadové * výrobky * distribúcia * predaj * reklama * tvorba cien * manažment * firmy * USA * rozhodovanie |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 690827 |