1. Marketing
Title | Marketing : Průvodce pro malé a střední podnikatele |
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Author info | Len Rogers, Prekl. Jan Čulík |
Author | Rogers Len |
Another authors | Čulík Jan (Translator) |
Issue data | Praha : Readers International , 1993. - 185 s. |
Issue | 1. vyd. |
Edition | Business Guides |
ISBN | 80-901454-0-X |
Document kind | monographs |
Language | Czech |
Country of Edition | Czech Republic |
systematics | 339.138 - Marketing |
Keywords | marketing * marketing mix * reklama * distribúcia * prieskum trhu * tovar spotrebný * ceny * inzercia * propagácia * predaj * servis |
Database | BOOKS |
Copy count | 3, currently available 3, at library only 0 |
Call number | 692771-692773 |