1. Marketing
| Title | Marketing |
|---|---|
| Author info | Eric N. Berkowitz, Roger A. Kerin, William Rudelius |
| Author | Berkowitz Eric N. |
| Co-authors | Kerin Roger A. |
| Rudelius William | |
| Issue data | Homewood : Irwin , 1989. - 752 s. |
| Issue | 2. ed. |
| ISBN | 0-256-07513-1 |
| Document kind | textbooks |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | marketing * trh * spotrebitelia * správanie * informácie * vývoj výrobku * tvorba cien * predaj * reklama * manažment * riadenie strategické * trh medzinárodný |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 693933 |