1. Business Marketing Management
Info | RETRO-CATALOGUING - SHORT RECORD |
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Title | Business Marketing Management : Marketing of Business Products and Services |
Author info | Robert W. Eckles |
Author | Eckles Robert W. |
Issue data | Englewood Cliffs : Prentice Hall , 1990. - 488 s. |
Issue | 1. ed. |
ISBN | 0-13-105396-5 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | podnik * marketing * riadenie podnikové * výrobky * služby * trh * zákazníci * podnikanie * prognózovanie * výskum trhu * dopyt * predaj * manažment * riadenie strategické * plánovanie * stratégia podniková * tvorba cien * trh medzinárodný |
Database | BOOKS |
Copy count | 2, currently available 2, at library only 0 |
Call number | 656237, 699435 |