1. Contemporary Advertising
| Title | Contemporary Advertising |
|---|---|
| Author info | Courtland L. Bovée, William F. Arens |
| Author | Bovée Courtland L. |
| Co-authors | Arens William F. |
| Issue data | Homewood : IRWIN , 1992. - 718 s. |
| Issue | 4. ed. |
| ISBN | 0-256-09196-X |
| Document kind | textbooks |
| Language | English |
| Country of Edition | United States of America |
| systematics | 659.1 - Propagácia. Reklama |
| Keywords | reklama * podnikanie * stratégia podniková * spotrebitelia * správanie spotrebiteľa * tvorba reklamy * prostriedky reklamné * práca s verejnosťou |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 710093 |