1. Marketing
Title | Marketing |
---|---|
Author info | William Zikmund, Michael D'Amico |
Author | Zikmund William |
Co-authors | D'Amico Michael |
Issue data | New York : Wiley , 1989. - 694 s. |
Issue | 3. ed. |
ISBN | 0-471-63109-4 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * prostredie životné * stratégia marketingová * správanie spotrebiteľa * prieskum trhu * prieskum spotrebiteľský * maloobchod * predaj |
Database | BOOKS |
Copy count | 3, currently available 3, at library only 0 |
Call number | 712249-712251 |