1. Marketing
| Title | Marketing : A Managerial Approach |
|---|---|
| Author info | William H. Cunningham, Isabella C.M. Cunningham |
| Author | Cunningham William H. |
| Co-authors | Cunningham Isabella C.M. |
| Issue data | Cincinnati : South-Western Publ. Co. , 1981. - 662 s. |
| Issue | 1. ed. |
| ISBN | 0-538-19100-7 |
| Document kind | textbooks |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | marketing * manažment * stratégia marketingová * zákazníci * predaj * platby obchodné * distribúcia * marketing mix * marketing medzinárodný |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 714155 |