1. Instructor's Manual with Transparency Masters to Accompany Marketing Today
Title | Instructor's Manual with Transparency Masters to Accompany Marketing Today |
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Author info | John T. Mentzer |
Author | Mentzer John T. |
Issue data | San Diego : Harcourt Brace Jovanovich , 1985. - 351 s. |
Issue | 4. ed. |
ISBN | 0-15-555095-0 |
Document kind | handbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * manažment * marketing mix * trh * zákazníci * správanie * psychológia * etika * predaj * rozhodovanie * teória trhu * prostredie ekonomické * stratégia marketingová * veľkoobchod * maloobchod * marketing medzinárodný |
Database | BOOKS |
Copy count | 2, currently available 2, at library only 0 |
Call number | 714157, 722295 |