1. Instructor's Manual with Transparency Masters to Accompany Marketing Today
| Title | Instructor's Manual with Transparency Masters to Accompany Marketing Today |
|---|---|
| Author info | John T. Mentzer |
| Author | Mentzer John T. |
| Issue data | San Diego : Harcourt Brace Jovanovich , 1985. - 351 s. |
| Issue | 4. ed. |
| ISBN | 0-15-555095-0 |
| Document kind | handbooks |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | marketing * manažment * marketing mix * trh * zákazníci * správanie * psychológia * etika * predaj * rozhodovanie * teória trhu * prostredie ekonomické * stratégia marketingová * veľkoobchod * maloobchod * marketing medzinárodný |
| Database | BOOKS |
| Copy count | 2, currently available 2, at library only 0 |
| Call number | 714157, 722295 |