1. Marketing Principles
Title | Marketing Principles |
---|---|
Author info | Ben M. Enis |
Author | Enis Ben M. |
Issue data | Santa Monica : Goodyear Publ. Co. , 1980. - 647 s. |
Issue | 3. ed. |
ISBN | 0-8302-5484-6 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * manažment * zákazníci * správanie * prostredie ekonomické * stratégia marketingová * propagácia * rozhodovanie * distribúcia * štúdie prípadové |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 714159 |