1. Marketing Cases
Title | Marketing Cases |
---|---|
Author info | Charles W. Lamb, O.C. Ferrell, William M. Pride |
Author | Lamb Charles W. |
Co-authors | Ferrell O. C. |
Pride William M. | |
Issue data | Boston : Houghton Mifflin Co. , 1983. - 450 s. |
Issue | 1. ed. |
ISBN | 0-395-32636-2 |
Document kind | príručky praktické |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * štúdie prípadové * rozhodovanie * distribúcia * manažment |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 714237 |