1. Fundamentals of Marketing
Title | Fundamentals of Marketing |
---|---|
Author info | William J. Stanton |
Author | Stanton William J. |
Issue data | New York : MacGraw-Hill , 1981. - 604 s. |
Issue | 6. ed. |
ISBN | 0-07-060891-1 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * manažment * spotrebitelia * správanie * obchod * tvorba cien * plánovanie * služby * trh * trh medzinárodný |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 723376 |