1. Základy marketingu
| Title | Základy marketingu |
|---|---|
| Author info | Simon Majaro, [Z angl. prel.] Stanislav Jurnečka |
| Author | Majaro Simon |
| Another authors | Jurnečka Stanislav (Translator) |
| Issue data | Praha : Grada , 1996. - 308 s. |
| Issue | 1. vyd. |
| ISBN | 80-7169-297-2 |
| Document kind | monographs |
| Language | Czech |
| Country of Edition | Czech Republic |
| systematics | 339.138 - Marketing |
| Keywords | marketing * marketing mix * výrobky * plánovanie * ceny * politika cenová * komunikácia * distribúcia * logistika * predaj * kontrola |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| Call number | 735276 |