1. Marketing & management
Title | Marketing & management |
---|---|
Author info | Heribert Meffert, [z nem. prel. Gustav Tomek, Věra Vávrová] |
Author | Meffert Heribert |
Another authors | Tomek Gustav (Translator) |
Vávrová Věra (Translator) | |
Issue data | Praha : Grada , 1996. - 551 s. |
ISBN | 80-7169-329-4 |
Document kind | príručky praktické |
Language | Czech |
Country of Edition | Czech Republic |
systematics | 339.138 - Marketing |
Keywords | marketing manažment * manažment * marketing * vedenie podniku * trh * marketing strategický * plánovanie * plánovanie strategické * stratégia podniková * ciele podnikové * konkurencia * odberatelia * PIMS-program |
Database | BOOKS |
Copy count | 9, currently available 8, at library only 1 |
Call number | 735285, 759079, 759080, 759082-759086, 910662 |