1. Kids as Customers
| Title | Kids as Customers : A Handbook of Marketing to Children |
|---|---|
| Author info | James U. MacNeal |
| Author | MacNeal James U. |
| Issue data | New York : Lexington Books , 1992. - 258 s. |
| Issue | 1. ed. |
| ISBN | 0-669-27627-8 |
| Document kind | príručky praktické |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | marketing * marketing sociálny * zákazníci * spotrebitelia * deti * správanie spotrebiteľa * stratégia marketingová * stratégia obchodná |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| Call number | 739641 |