1. Kids as Customers
Title | Kids as Customers : A Handbook of Marketing to Children |
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Author info | James U. MacNeal |
Author | MacNeal James U. |
Issue data | New York : Lexington Books , 1992. - 258 s. |
Issue | 1. ed. |
ISBN | 0-669-27627-8 |
Document kind | príručky praktické |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * marketing sociálny * zákazníci * spotrebitelia * deti * správanie spotrebiteľa * stratégia marketingová * stratégia obchodná |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 739641 |