1. Cases in Marketing Management
Title | Cases in Marketing Management |
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Author info | Kenneth L. Bernhardt, Thomas C. Kinnear |
Author | Bernhardt Kenneth L. |
Co-authors | Kinnear Thomas C. |
Issue data | Plano : Business Publ. , 1981. - 732 s. |
Issue | Rev. ed. |
ISBN | 0-256-02419-7 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing manažment * rozhodovanie * rozhodovanie manažérske * rozhodovanie podnikové * výskum trhu * predvídanie * prognózy * marketing * štúdie prípadové |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 742679 |