1. Marketing channels
Title | Marketing channels : systems and strategies |
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Author info | J. Taylor Sims, J. Robert Foster, Arch G. Woodside |
Author | Sims J. Taylor |
Co-authors | Foster J. Robert |
Woodside Arch G. | |
Issue data | New York : Harper & Row, Publishers , 1977. - 358 s. |
ISBN | 0-06-046215-9 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * plánovanie * kanály odbytové * riadenie * kontrola * konflikty * marketing mix * stratégia marketingová * ceny * prostredie ekonomické * rozhodovanie * analýza nákladov * evidencia účtovná * kanály distribučné |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 748247 |