1. Marketing in three eras
| Title | Marketing in three eras : proceedings of the third conference ..., MSU, April 23-26, 1987 |
|---|---|
| Author info | edited by: Terence Nevett, Stanley C. Hollander |
| Another authors | Nevett Terence (Licensor) |
| Hollander Stanley C. (Licensor) | |
| Issue data | East Lansing : Michigan State University , 1987. - 332 s. |
| Document kind | miscellanea |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | marketing * vývoj * história * reklama * stratégia marketingová * transformácia * predaj * trh * hospodárstvo trhové * analýzy * integrácia * deľba práce * tabak * produkty * obchod |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 748729 |