1. Marketing in three eras
Title | Marketing in three eras : proceedings of the third conference ..., MSU, April 23-26, 1987 |
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Author info | edited by: Terence Nevett, Stanley C. Hollander |
Another authors | Nevett Terence (Licensor) |
Hollander Stanley C. (Licensor) | |
Issue data | East Lansing : Michigan State University , 1987. - 332 s. |
Document kind | miscellanea |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * vývoj * história * reklama * stratégia marketingová * transformácia * predaj * trh * hospodárstvo trhové * analýzy * integrácia * deľba práce * tabak * produkty * obchod |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 748729 |