1. Retailing
Title | Retailing |
---|---|
Author info | J. Barry Mason, Morris L. Mayer, Hazel F. Ezell |
Author | Mason J. Barry |
Co-authors | Mayer Morris L. |
Ezell Hazel F. | |
Issue data | Homewood : IRWIN , 1991. - 701 s. |
Issue | 4. ed. |
ISBN | 0-256-08981-7 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.37 - Maloobchod |
Keywords | maloobchod * plánovanie strategické * manažment * trh * spotreba * spotrebitelia * podnik * marketing * konkurencia * distribúcia * reklama * franchising * podnikanie malé |
Database | BOOKS |
Copy count | 2, currently available 2, at library only 0 |
Call number | 748775, 771608 |