1. Image a firemní identita
Title | Image a firemní identita |
---|---|
Author info | Jitka Vysekalová, Jiří Mikeš |
Author | Vysekalová Jitka |
Co-authors | Mikeš Jiří |
Issue data | Praha : GRADA Publishing , 2009. - 190 s. |
Edition | Expert |
ISBN | 978-80-247-2790-5 |
Document kind | monographs |
Language | Czech |
Country of Edition | Czech Republic |
systematics | 65.011.1 - Politika podnikania. Podniková stratégia |
Keywords | firmy * imidž * identita podniková * komunikácia firemná * kultúra podniková * štúdie prípadové * Česko |
Database | BOOKS |
Copy count | 3, currently available 0, at library only 3 |
Call number | 842745, 843445, 844343 |