1. Creating corporate reputations
Title | Creating corporate reputations : identity, image, and performance |
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Author info | Grahame Dowling |
Author | Dowling Grahame |
Issue data | New York : Oxford University Press , 2009. - 299 s. |
ISBN | 978-0-19-925220-6 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 65.011.1 - Politika podnikania. Podniková stratégia |
Keywords | stratégia podniková * imidž * kultúra podniková * komunikácia * identita podniková * značky výrobné * riadenie podnikové * výkony podnikové |
Database | BOOKS |
Copy count | 3, currently available 0, at library only 3 |
Call number | 854244, 898461, 898592 |