1. Principles of marketing
Title | Principles of marketing |
---|---|
Author info | Philip Kotler, Gary Armstrong |
Author | Kotler Philip |
Co-authors | Armstrong Gary |
Issue data | Harlow : Pearson Education , 2012. - 136 s. + 1 príloha: mymarketinglab |
Issue | 14th ed. , global edition |
ISBN | 978-0-273-75243-1 , 0-273-75243-X |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | marketing * spotrebitelia * stratégia marketingová * komunikácia marketingová * reklama * práca s verejnosťou * podpora predaja * výhody konkurenčné * zodpovednosť spoločenská * etika * plán marketingový |
Database | BOOKS |
Copy count | 3, currently available 0, at library only 3 |
Call number | 856120, 860071, 860072 |