1. Store atmosphere in retail and its influence on consumer behaviour
Title | Store atmosphere in retail and its influence on consumer behaviour |
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Author info | Lucia Folvarčíková, Róbert Rehák |
Author | Folvarčíková Lucia EUBOBFKMA - Katedra marketingu OBF |
Co-authors | Rehák Róbert EUBOBFKMA - Katedra marketingu OBF |
Source document | Current challenges of marketing and their application in practice : [proceedings of] scientific articles. S. 26-31. - Bratislava : Publishing house EKONÓM, 2013. ISBN 978-80-225-3632-5 |
Document kind | schedule of articles from year books |
Language | English |
Country of Edition | Slovak Republic |
systematics | 366 - Spotrebiteľ a jeho problémy |
Keywords | spotrebitelia * správanie spotrebiteľa * maloobchod * obchod * predajne * modely |
Public work category | Scientific titles in home noticed scientific year-books (not conference) |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E13 00424-004, originál dokumentu |