1. International marketing
Title | International marketing |
---|---|
Author info | Pervez Ghauri and Philip Cateora |
Author | Ghauri Pervez N. |
Co-authors | Cateora Philip R. |
Issue data | Maidenhead : McGraw-Hill Education , 2006. - xxxiv, 664 s. |
Issue | 2nd ed. |
ISBN | 978-007710830-4 , 0-07710830-2 |
Document kind | textbooks |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | marketing medzinárodný * trh medzinárodný * kultúra * stratégia marketingová * produkty * logistika marketingová * distribúcia * reklama * predaj * ceny * etika * zodpovednosť spoločenská * marketing manažment * financovanie * plán marketingový * štúdie prípadové |
Database | BOOKS |
Copy count | 3, currently available 2, at library only 1 |
Call number | 848295-848297 |