1. Controlling the message
Title | Controlling the message : a strategic approach to nation branding |
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Author info | Efe Sevin |
Author | Sevin Efe |
Issue data | Saarbrücken : LAP LAMBERT Academic Publishing , 2010. - 76 s. |
ISBN | 978-3-8383-8940-0 |
Document kind | monographs |
Language | English |
Country of Edition | Germany |
systematics | 339.138 - Marketing |
Keywords | marketing * imidž * identita podniková * stratégia marketingová * stratégia podniková |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 871599 |