1. Facilitation of cultural literacy by means of commercials and movie trailers
Title | Facilitation of cultural literacy by means of commercials and movie trailers |
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Translation | Zabezpečenie kultúrnej gramotnosti prostredníctvom reklám a filmových trailerov |
Author info | Tatiana Hrivíková |
Author | Hrivíková Tatiana EUBFAJKIK - Katedra interkultúrnej komunikácie FAJ |
Source document | DIDMATTECH 2013 : educational technologies in the information- and knowledge-based society : international scientific and professional conference : 4th-7th December 2013, Györ, Hungary. S. 209-214. - Györ : University of West Hungary, 2014 ; DIDMATTECH 2013 : educational technologies in the information- and knowledge-based society international scientific and professional conference / Baráth Ondrej ; Okenka Imrich. ISBN 978-963-334-185-8 |
Document kind | schedule of articles from year books |
Language | English |
Country of Edition | Hungary |
systematics | 659.1 - Propagácia. Reklama |
Keywords | komunikácia interkultúrna * gramotnosť * médiá * adresnosť reklamy * psychológia reklamy * spoty reklamné * tvorba reklamy |
Public work category | Reports at international scientific conferences |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E14 01924-001, kópia plného textu |