1. Publicitor
Title | Publicitor : publicité offline & online |
---|---|
Author info | Arnaud de Baynast, Jacques Lendrevie |
Author | de Baynast Arnaud |
Co-authors | Lendrevie Jacques |
Issue data | Paris : Dunod , 2014. - 561 s. |
Issue | 8e éd. |
ISBN | 978-2-10-070583-2 |
Document kind | monographs |
Language | French |
Country of Edition | France |
systematics | 659.1 - Propagácia. Reklama |
Keywords | reklama * médiá * médiá sociálne * siete sociálne * internet * plánovanie * propagácia * marketing * komunikácia marketingová * komunikácia masmediálna |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 897106 |