1. Consumer Behaviour Changes in the Era of Digital Marketing
Title | Consumer Behaviour Changes in the Era of Digital Marketing [elektronický zdroj] | ||||||||
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Author info | Štefan Žák - Mária Hasprová - Tomáš Ružička, Reviewers: Pavol Križo, Gabriela Pajtinková Bartáková, Martina Jelínková | ||||||||
Author | Žák Štefan EUBOBFKMA - Katedra marketingu OBF | ||||||||
Co-authors | Hasprová Mária EUBOBFKMA - Katedra marketingu OBF | ||||||||
Ružička Tomáš | |||||||||
Another authors | Križo Pavol (Recenzent) | ||||||||
Pajtinková - Bartáková Gabriela (Recenzent) | |||||||||
Jelínková Martina (Recenzent) | |||||||||
Issue data | London : Sciemcee Publishing , 2022. - 103 s. [7,63 AH] | ||||||||
Issue | 1st Edition | ||||||||
ISBN | 978-1-7399378-5-0 | ||||||||
Note | VEGA 1/0505/22 | ||||||||
Document kind | monographs | ||||||||
Language | English | ||||||||
Country of Edition | Great Britain | ||||||||
systematics | 366 - Spotrebiteľ a jeho problémy | ||||||||
Keywords | správanie spotrebiteľa * spotrebitelia * marketing elektronický * výskum * štúdie * rozhodovanie nákupné * modely | ||||||||
Public work category | Scientific monography issued in foreign editorships | ||||||||
Database | PUBLIKAČNÁ ČINNOSŤ | ||||||||
No. of Archival Copy | E22 00585-001, online | ||||||||
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