1. Instructor's Manual to Accompany Fundamentals of Marketing
Title | Instructor's Manual to Accompany Fundamentals of Marketing |
---|---|
Author info | William J. Stanton, Michael J. Etzel, Bruce J. Walker |
Author | Stanton William J. |
Co-authors | Etzel Michael J. |
Walker Bruce J. | |
Issue data | New York : MacGraw-Hill Publ. Co. , 1991. - 685 s. |
Issue | 9. ed. |
ISBN | 0-07-060961-6 |
Document kind | príručky praktické |
Language | English |
Country of Edition | Czechoslovakia |
systematics | 339.138 - Marketing |
Keywords | marketing * plán učebný * spotrebitelia * správanie * podnik * plánovanie výroby * tvorba cien * obchod * reklama * trh medzinárodný * štúdie prípadové |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 677234 |