1. Fundamentals of Marketing
Title | Fundamentals of Marketing : Marketing Perspectives from Business Week to Accompany |
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Author info | William J. Stanton, Michael J. Etzel, Bruce J. Walker |
Author | Stanton William J. |
Co-authors | Etzel Michael J. |
Walker Bruce J. | |
Issue data | New York : MacGraw-Hill , 1991. - 179 s. |
Issue | 9. ed. |
ISBN | 0-07-060965-9 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * tlač * USA * analýza trhu * spotrebitelia * správanie * podnik * plánovanie výroby * tvorba cien * distribúcia * obchod * predaj * trh * reklama * služby * manažment * prognózovanie |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 677277 |