1. Principles of Marketing
Title | Principles of Marketing |
---|---|
Author info | Thomas C. Kinnear, Kenneth L. Bernhardt |
Author | Kinnear Thomas C. |
Co-authors | Bernhardt Kenneth L. |
Issue data | Glenview : Scott, Foresman and Co. , 1990. - 765 s. |
Issue | 3. ed. |
ISBN | 0-673-38565-5 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * manažment * plánovanie strategické * analýza trhu * spotrebitelia * správanie * výskum trhu * vývoj výrobku * distribúcia * obchod * predaj * tvorba cien * trh medzinárodný |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 677285 |