1. Marketing
Title | Marketing |
---|---|
Author info | James L. Heskett |
Author | Heskett James L. |
Issue data | New York : MacMillan Pub. Co. , 1976. - 610 s. |
Issue | 1. ed. |
ISBN | 0-02-353940-2 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * výrobky * tvorba cien * predaj * distribúcia * maloobchod * veľkoobchod * výroba * prieskum trhu * stratégia podniková * kontrola |
Database | BOOKS |
Copy count | 2, currently available 2, at library only 0 |
Call number | 690854, 690855 |