1. Marketing
Title | Marketing |
---|---|
Author info | Eric N. Berkowitz, Roger A. Kerin, William Rudelius |
Author | Berkowitz Eric N. |
Co-authors | Kerin Roger A. |
Rudelius William | |
Issue data | Homewood : Irwin , 1989. - 752 s. |
Issue | 2. ed. |
ISBN | 0-256-07513-1 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * trh * spotrebitelia * správanie * informácie * vývoj výrobku * tvorba cien * predaj * reklama * manažment * riadenie strategické * trh medzinárodný |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 693933 |