1. Instructor's Manual Marketing
Title | Instructor's Manual Marketing : Basic Concepts and Decisions |
---|---|
Author info | William M. Pride, O.C. Ferrell |
Author | Pride William M. |
Co-authors | Ferrell O. C. |
Issue data | Boston : Houghton Mifflin Co. , 1980. - 388 s. + nesamostat. príl. |
Issue | 2. ed. |
ISBN | 0-395-28161-X |
Document kind | handbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * manažment * cesty odbytové * podnik malý * maloobchod * marketing medzinárodný * komputerizácia |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 722296 |